Both covers appear do be targeted at different audiences.
Just dance is colorful, bright and eye catching which suggests a targeting at the younger audience and the last of us is dark and looks more fierce for a older audience.
The last of us in this trailer is shown to be a serious game and you need to take in what a character says because what they say and do has meaning and impacts the story. This shows that its for an older audience because a child wouldn't care.
the just dance trailer is much more playful then the last of us trailer with loud music and bright colors. this tells us that its for kids.
The first person shooter genre is a simple genre which has survived time being more and more popular by the day. The genre is given to games which are centered on gun combat and is played through the perspective of the protagonist. First person shooter games share traits with each other mainly because they are limited this is unavoidable.
Call of Duty Black Ops 3
Battlefield 4
Titanfall
Borderlands 2
Black Ops 3 Gameplay
First Person Shooter games typically use the same style characteristics, narrative structured and representation.
The representation of the class menus in most first person shooters games are similar like this where you start a match with the option of picking 1 of your many classes to play with. These classes usually consist of primary weapons, sidearms and equipment. Like you'd expect games like originality and with this game Black Ops 3 they have included Perks which give you extra ability's and wild cards which let you extend load outs.
As you can see in this video you are shown around the map and you will notice the objects, items such as posters and products are placed around the map on purpose to influence a player in my opinion this is a type of media and what you see is a selection of content from the developer mening its all their for a reason.
The Battlefield representation of the class menu is much smaller and more condense this is to show more of the map you will be playing on. They do this because they want to be a little different and show the player a preview of what is to come. Being smaller the screen looks much cleaner and gives the menu a better appearance.
Battlefield 4 Gameplay
As you can see in this video you notice ammo and the score are in similar positions on the screen as the other game Black Ops 3 these are codes and conventions which are used well in this genre.
Titanfall
If you skip to around 6:00 minutes of this video you can see this game has the same codes and convention showcase of the ammo of your guns, team score and map positions of the game Black Ops 3 and similar to Battlefield 4.
In the beginning of this video you are shown a narrative feature of the game which you can see shows the world and what the developers of the game think the future has to hold. This is a selection of content from the developers telling you what they want you know which is an influence of the viewers opinion. this can be taken as a form of media text in video form.
Borderlands 2
Borderlands 2 again uses similar codes and conventions of the previous games with the position of the ammo in the same position.
I found a review of the first person shooter genre.
The First-Person Shooter (FPS) is a popular game form, with examples appearing on many different platforms. The genre has an almost two decade history and is represented by hundreds of commercial titles. While there has been extensive study of the FPS genre, this has tended to focus on particular games, or at best a limited set of examples. In order to provide a wider context for such work this paper surveys 566 separate FPS titles, across a range of platforms. The titles are compared by year of release, platform and game setting. Characteristics of avatars within the surveyed titles are also examined, including race, gender and background, and how these vary across platform and time. The analysis reveals definite trends, both historically and by platform.
From my understanding the hypodermic needle theory is the thought that the mass media have a very powerful influence of its audience and if the media get a large enough audience it can change the behavior of the people.
The Inoculation Model
Inoculation Theory was developed by social psychologist William J. McGuire in 1961 to explain more about how attitudes and beliefs change, and more importantly, how to keep original attitudes and beliefs consistent in the face of persuasion attempts. Inoculation Theory continues to be studied today by communication, social psychology, and social science researchers. https://en.wikipedia.org/wiki/Inoculation_theory
From my understanding this theory is all about how people reinforce their own opinions but can still be changed from the attitudes and beliefs of others.
The two-step flow of communication model, or Multistep Flow Model, says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media. So according to this model, ideas flow from mass media to opinion leaders, and from them to a wider population. https://en.wikipedia.org/wiki/Two-step_flow_of_communication
From my understanding this theory means that people form their opinion from their leaders who in fact form their opinions form media so from this the theory states that the mass opinions are influenced by the media.
The Uses & Gratifications Theory
Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. UGT focuses on "what do people do with media? https://en.wikipedia.org/wiki/Uses_and_gratifications_theory
From my understanding this theory is that people only consume the media they want which is true but is also states that people don't consume the media they need to know, the important things that are happening in the world around them. Almost like people are ignorant and only listening to what they desire to hear.
The Reception Theory
The reception theory from my understanding is that media isn't accepted by the viewer, but is interpreted in different ways based on their background and experiences. People with very different experiences may interpret media in completely different ways.
A text is any media product we wish to examine, whether it is a television program, a book, a poster, a popular song, the latest fashion, etc. We can discuss with students what the type of text is—cartoon, rock video, fairy tale, police drama, etc.—and how it differs from other types of text. We can identify its denotative meaning and discuss such features as narrative structure, how meanings are communicated, values implicit in the text, and connections with other texts. http://www.medienabc.org/page5/page40/page40.html
From my understanding a media text is knowledge which is consumable through different types of media like movies, games etc.
Semiotics
Semiotics meaning according to Dictionary.com is the study of signs and symbols as elements of communicative behavior; the analysis of systems of communication, as language, gestures, or clothing. http://dictionary.reference.com/browse/semiotics
From my understanding Semiotics is where people study symbols and give different interpretations of them. This is useful because it allows the consumer to have multiple interpretations of one symbol.
Genre
From my understanding Genre is a type of categorization of similar products for example games and movies. Genre is used to tell the consumer what type of game or movie is about from just one word or phase. Examples of these are Horror, Action, Adventure, Crime, Fantasy and etc. There is also sub genres where first person shooters and 3rd person shooters are under. These two sub genres focus more on the perspective of the camera.
Selection of content
Selection of content from my understanding is where the developer of the game makes decisions on the content of their product including colors, design, game case etc. This is all important because these decisions can drastically impact the product an example of this would be a bad looking case for a game wouldn't attract customers to look at the game but a case which had a wide range of colors would attract a customers eye and could lead a purchase.
Construction of content
From my understanding the construction of content is where the content is structured and created including all the components with the content interior and exterior.
Codes and conventions
After researching online I've come to the conclusion that codes and convention are a system of signs, which are used to show meanings of things. Ways of showing this that each genre will have different codes and conventions.
Modes of address
Modes of address from my understanding is a way of media is shown and represented depending on the audience it is being displayed for. Examples of this is the appeal of a game case you want it to look good to address your audience and make them want to buy it.
There are a lot of similarity between my research and the research i found like what i found out with the age of people who play GTA 5. We both found that even though the game is a 18 rated game most under 18's play the game. This i came to a conclusion was because younger people have the time to play these games.
Surprisingly my research into how many people liked the game GTA 5 was very similar to the research i found. With the people i asked they highly rating the game and the research i found the people also highly rated the game.
From my research i found that their is more males that have played GTA 5.
According to my research over 66% of the people i surveyed that played GTA 5 were male.
And Female and Others were a measly less than 17%.
From my research i also found that over 80% of the people i asked to have played GTA 5 answered Yes and only less than 20% answered No. This tells me that GTA 5 is a good game.
After looking at my research i found that most of the people i asked liked the game GTA 5/V.
This tells me that the game is good.
After looking at my research i found that most of the people i asked rated the game GTA 5/V highly.
This tells me that the game is good.
Looking at my research here where i looked into the age group of people who play GTA 5 and i found everyone i asked was under 18 which is understandable because i asked people in my college social group.
Looking at theses statistics i know more people play GTA 5 on Xbox than any other platform.
This is a power point done by a person researching into the GTA 5 game.
He has a chart which shows the age of people who have played GTA 5. He finds that people between the ages of 18-24 primarily play more of the game than people between the ages of 25-45 but in my opinion these statistics are not specific enough.
He also researched into gaming style of people who play GTA 5 and he found that 60% of people he asked were casual gamers and 40% were hardcore gamers. This information is useful but unless this was done on a global scale this information isn't that reliable.
The person whos research i was using for secondary research found that interesting only 30% of the people he asked that have played GTA 5 were employed which he says looks understandable because people who are unemployed have more free time to play games.
The guy whos research i found finally did a chart showing the percentage of peoples opinions on the game and he found that 80% of people strongly agreed GTA 5 is a great game and only 20% of people where neutral about it and no one said it was a bad game.
This is the chart for the percentage of peoples opinions on GTA 5 from the powerpoint i found.
