HA10 Task 1 - Glossary

Media Text

A text is any media product we wish to examine, whether it is a television program, a book, a poster, a popular song, the latest fashion, etc. We can discuss with students what the type of text is—cartoon, rock video, fairy tale, police drama, etc.—and how it differs from other types of text. We can identify its denotative meaning and discuss such features as narrative structure, how meanings are communicated, values implicit in the text, and connections with other texts.
http://www.medienabc.org/page5/page40/page40.html

From my understanding a media text is knowledge which is consumable through different types of media like movies, games etc.

Semiotics

Semiotics meaning according to Dictionary.com is the study of signs and symbols as elements of communicative behavior; the analysis of systems of communication, as language, gestures, or clothing.
http://dictionary.reference.com/browse/semiotics

From my understanding Semiotics is where people study symbols and give different interpretations of them. This is useful because it allows the consumer to have multiple interpretations of one symbol.

Genre

From my understanding Genre is a type of categorization of similar products for example games and movies. Genre is used to tell the consumer what type of game or movie is about from just one word or phase. Examples of these are Horror, Action, Adventure, Crime, Fantasy and etc. There is also sub genres where first person shooters and 3rd person shooters are under. These two sub genres focus more on the perspective of the camera.

Selection of content

Selection of content from my understanding is where the developer of the game makes decisions on the content of their product including colors, design, game case etc. This is all important because these decisions can drastically impact the product an example of this would be a bad looking case for a game wouldn't attract customers to look at the game but a case which had a wide range of colors would attract a customers eye and could lead a purchase.

Construction of content

From my understanding the construction of content is where the content is structured and created including all the components with the content interior and exterior.

Codes and conventions

After researching online I've come to the conclusion that codes and convention are a system of signs, which are used to show meanings of things. Ways of showing this that each genre will have different codes and conventions.

Modes of address

Modes of address from my understanding is a way of media is shown and represented depending on the audience it is being displayed for. Examples of this is the appeal of a game case you want it to look good to address your audience and make them want to buy it.