covers:
http://blogs-images.forbes.com/insertcoin/files/2012/12/box-art-last-of-us.jpg
http://s2.thcdn.com/productimg/0/600/600/93/10817193-1370965433-955764.jpg
Both covers appear do be targeted at different audiences.
Just dance is colorful, bright and eye catching which suggests a targeting at the younger audience and the last of us is dark and looks more fierce for a older audience.
The last of us in this trailer is shown to be a serious game and you need to take in what a character says because what they say and do has meaning and impacts the story. This shows that its for an older audience because a child wouldn't care.
the just dance trailer is much more playful then the last of us trailer with loud music and bright colors. this tells us that its for kids.
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