Quantitative Research
Quantitative research is a formal, objective, systematic process in which numerical data are used to obtain information about the world. Source: http://www.researchproposalsforhealthprofessionals.com/definition_of_quantitative_resea.htm
Quantitative research is done by a person asks a specific question among-st numerous people large enough to gather data. The data will then be changed into numerical data and the data will hopefully help answer questions the researchers has about the general public.
Qualitative Research
Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. Some common methods include focus groups (group discussions), individual interviews, and participation/observations. The sample size is typically small, and respondents are selected to fulfill a given quota.
Source: http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research/
Qualitative research is generally collected using non numerical data mostly using imagery, words and phases. You use other peoples research as evidence.
Source: http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research/
Qualitative research is generally collected using non numerical data mostly using imagery, words and phases. You use other peoples research as evidence.
The reaction the lady has in this video can be used as Qualitative research.
Audience Profiling
Audience Profiling is where you find out the profile of your audience before hand so you know you audience better which helps you get you message across in the most efficient way getting you the best results. Doing audience profiling is easy because everyone you ask will have an answer this is because the questions you ask are simple and basic like age, interests, habits, hobbies and more.
This is typical simple Audience profiling.
URL: http://image.slidesharecdn.com/audienceprofile-131021043822-phpapp01/95/audience-profile-for-social-actioncommunity-media-project-1-638.jpg?cb=1382330473
Demographics
Demography is the statistical study of populations, including of human beings. As a very general science, it can analyze any kind of dynamic living population.
https://en.wikipedia.org/wiki/Demography
Geo-demographics are people who are described from where they live. This means basically that people who live in certain areas around similar environments will act similarly and have similar interests.
Geo-demographics are people who are described from where they live. This means basically that people who live in certain areas around similar environments will act similarly and have similar interests.
No comments:
Post a Comment